Marketing From the Bleachers: Who's to Blame for KFC Meltdown?

This story was recently posted on MSN's business page, depicting the battle for marketing and advertising control within the KFC corporation. Local franchisees say the corporate "blue blazers" don't have a clue what goes on in individual stores and have lost sight of what made KFC famous...namely, the FRIED part of their moniker.

This is a truly fascinating example of what can happen when the guys in the ivory tower lose sight of their customer base. Take a gander, and let us know what your thoughts are. As an agency who works with a few local franchises, we can see both sides to the argument. Brand protection versus local control....what do you think?

Read the whole article from MSNBC here.