Guest Blog: Blow Up Your Marketing Department

Today's guest blog comes to us from Jim Arnold, who makes a bold statement - blow up your marketing department and start over.  This might sound scary, perhaps even dangerous, but it's a solid idea with a strong foundation.  Here's a sample, explaining why Arnold would suggest such a thing:

Social Media is changing everything related to Sales and Marketing.  The tactics we traditionally used to market things in the past have become obsolete and impotent in today's crowd influenced reputation-based marketplace.   If you think the only change you need to make is to hire a social media expert and put them on your staff, you've missed the point.  Social Media is driving such fundamental changes in the ways customers purchase that traditional marketing departments just do not have the structure, mind set and skills to be successful.  The brand leaders of tomorrow have already made sweeping changes and they are well on their way to stealing your customers and market share.  Are you willing to make the changes needed to catch up?

Read the rest of Jim's article here.