Check In Before You Check Out: Social Media Meets Black Friday

With the social media explosion of the past year, everyone's getting in on the Black Friday action.  #BlackFriday has been a trending topic on Twitter for about a week, and scores of people are asking around the social media grapevine which retail outlets have what deals for the famed day of savings.

Gowalla, Facebook Places, and other social media giants have artfully begun their marketing for the shopping season.  Partnering with businesses like American Eagle and Radio Shack, they advertise extra savings just for checking in while you shop.  Target is a retailer that (wisely) invested in promoted tweets for Black Friday, guaranteeing their name stays atop the competition in your Twitter feed.

What do you think?  Is this all just hype, or are you excited by the idea of savings just for hitting a button on your smartphone?

Check out a great article about social media and Black Friday at Mashable, plus a list of participating businesses and their offered deals.

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