This blog by KM Rashid breaks it down for the common man, describing the pros and cons of each. It's a nice, brief overview of Search Engine Optimization vs Search Engine Marketing, and we wanted to share it with you.
Guest Blog: SEO vs SEM - What's the Difference?
SEO and SEM are currently quagmires in the field of marketing and design. Lines are often blurred between the two practices, guidelines are thrown out and invented daily, and it can seem that no one really knows what they're talking about.
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