Low-Lying Fruit: Is Your Business Harvesting?

In the advertising and marketing world, you hear the phrase "low-lying fruit" pretty frequently. It refers to your existing client base, the people you know use your products or services, the ones you have in your company records as customers. All too often, when we are searching for the elusive bounty that is "profitable sales", we walk right past the low-lying fruit and go out of our way to struggle and strain to pick the one or two big apples off the top of the tree. We neglect the easy stuff because it's easy--heck, anybody can pick that fruit. But if we keep treating existing customers that way--walking right past in search of bigger, juicier fruit--anybody will pick that fruit, right off your tree.


If you want to be successful in your market, you simply must go out of your way to keep your customers happy and coming back for more. If you don't, someone else will come along and shake them out of your tree. Asking your existing customers to come back by offering them "thank you" gifts (like a coupon or a free month of service) will not only keep them happy, it will help you create referral business. Better yet, offer referral incentives to your current clients--"refer a friend, get a gift card." It helps retain and grow your current clients, builds brand awareness with potential new clients, and better yet, turns your customer base into a sales force you could never hope to compete with.


Feed, water, and nurture your customer tree, harvest the low-lying fruit, plant new trees from your existing fruit, and pretty soon, you'll have an orchard full of happy, profitable customers.
For information on how Red Crow Marketing and CORE can help you harvest your customers, email us today.