Twitter VS Facebook: Who's Winning the Click-Through Contest?

According to this article from Fast Company, Internet sharing trends have shifted dramatically.  While email still remains king with 55% of referrals, social networking sites saw a 10% jump.  But out of that arena, who's winning?  And how reliable is the source?

Simply put, Facebook is overwhelmingly the favorite for social network of choice with 78% of the market share.  Twitter only accounts for 5%.  Yet, the stats appear to lean towards Twitter rather than Facebook -- links shared through Facebook have a click-through rate of 287%, while Twitter boasts an astounding click-through rate of 1904%.

But what does this mean?

If the click-through rate is so high on Twitter, but it's not the social network of choice, how many clicks are really valuable?  And what about spambots or spyders checking these links -- does that have an effect on the rates?  And some savvy commenters argue that yes, the Twitter click-through rates will be inherently higher because that's all Twitter is.  Facebook has more content than just links, therefore the rates are lower.

What do you think?  Is there a simple answer for these statistics, or are the waters too muddied with other complications?

You can read the whole article and see the in-depth stats here.

Oops: New Gap Logo A Design Disaster

Due to steadily declining sales, clothing store The Gap decided to rebrand.  Put some new life in its veins.  Well... let's just say, they missed the mark.

The world has had all week to chew on the new logo since its release on Monday, and so far, most have spit it back out.  No one is quite sure what the new logo is trying to accomplish -- you can't exactly praise its simplicity, since the tried-and-true old version was a sparkling example of clean lines and space.  The square means... something, but what that is remains unclear.  The stark use of Helvetica is drawing many comparisons to a competitor's brand, American Apparel.

After their new branding efforts failed to capture the hearts of millions, Gap has switched tactics -- and is now launching a crowd-sourcing effort.  Meaning?  "Design our logo for us, if you hate the new one so much!"

Last resort, or genius viral marketing?  It could be that this whole fiasco was actually planned from the beginning, designed to generate buzz and then reap the benefits of a practically free new logo.  I'll admit one thing -- it's the first time I've even thought about Gap in years, much less had a conversation about them.

Read the whole story here, as well as an apology explanation from Gap's president Marka Hansen.